Tickets — The total number of entries into all Magic events reported in Wizards EventLink within the last 12 months.
Engaged Players — The total number of players that have attended 6 or more Magic events in your store within the last 12 months.
All Magic formats and event type count towards both of these metrics, including player list only events and casual play. If there is Magic play happening in your store in any capacity, you can report that in EventLink to get metric credit!
There is one other play metric we track, which is only used for evaluating WPN Premium applications:
Activated Players — The total number of players currently in their first year of play that have attended 6 or more Magic events in your store.